Vistaprint Unveils Exclusive Designer Collection
Market Wire, December, 2009
Vistaprint N.V. (NASDAQ: VPRT), the
company that provides high-impact personalized products and services for
small businesses and the home, today announced another avenue for customers
to spread holiday cheer with an exclusive designer collection. These
designs were selected from a bevy of concepts submitted during an internal
competition among Vistaprint’s talented internal design team. The unique
cards feature designs based on creative industry trends that are expected
to be popular for the 2009 holiday season.
“Sending out holiday cards is a time-honored tradition during the winter
season, and people want to send a stylish greeting that is unique and
really stands out,” said Jeffrey Prus, vice president of content and user
experience at Vistaprint. “Our customers can distinctively express
themselves with our designer collection, which was specially created by our
own talented designers, and the best designs were hand-selected by the
management team. Not only are the cards high-quality and fully customizable
with photos and text, but they are also a great value.”
Earlier in the year, Vistaprint’s management team issued a challenge to the
company’s internal design team with a unique contest. The premise was to
design an original concept for a holiday card that captured the trends of
the season and showcased the designer’s individual personality and style –
the winning designs, as selected by the management team, would be sold
exclusively on the company’s site. Out of the dozens of submissions, the
team selected several designs and expanded on them for the collection. To
see images of content, please visit
Vistaprint’s Flickr page .
“We all used this challenge as a way to share with our customers their
individual design styles. The team pushed their designs to meet current
trends while introducing their unique personality, and in the process set
new trends for this holiday season,” said Megan Morahan, consumer products
art director at Vistaprint. “I’m amazed with the team and what they
accomplished in such a short time.”
This collection is comprised of both photo and non-photo design templates
that are sure to make an impression among the holiday cards received by
friends and family and is available exclusively in 5″x7″ flat high-quality
matte stock, starting at $11.48 for 10 cards. Much like the company’s other
products, the designer collection holiday cards are fully customizable and
easy to order. Customers simply log onto
www.vistaprint.com/designercollection . Once a design is selected, they can
customize their cards with family photos and text and have the cards
delivered to their home in as little as three business days.
In addition to the designer collection, Vistaprint offers consumers
convenience by providing printed products they can hold confidence in.
Products include high-quality and low-cost printed products such as graduation
announcements , postcards, return address stickers , and Christmas
cards ; promotional apparel including hats and T-shirts; and marketing
services such as websites, copywriting, email marketing, design and
postcard mailing. Ordering products from Vistaprint is easy; customers just
go online, 24 hours a day, design their products and order with the click
of a mouse. Most products can be designed, ordered and received in as
little as three business days.
About Vistaprint
Vistaprint N.V. (NASDAQ: VPRT) provides more than eight million small
businesses and consumers per year with the easiest way to make an
impression at the best price
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